Sunday, 31 January 2010

Fonts

whenever you decided to create a tittle sequence you have to always think about the type of font in which you choose to use.

serif fonts-i.e times and courier
this font are genarally more traditional and often slighlty more formal than sans serif fonts.

sans serif fonts- i.e ariel and comic sans
these fonts are more informal and more morden and friendly.

Font Analysis
What does Palatino suggest when used in the promotion of pearl harbour?
i personally think that the capital letters,which are old fashioned echoes a telegram which makes it masculine and relates it to the war.the bold big capital letters stand tall and make the title look tall and lenghthy.the font is also patriachal in a way relates to war as it is a serious topic.

What does Franklin Gothic Heavy . Say about Rocky the title?
the title of rocky stands tall and bold there is nothing more to it and nothing less it is clear to see and easy to understand it is quick to recognise ( arial) . it is also very heavy and unintelligent and simply in your 'FACE'. finally it also has a big impact like punch and is very dominant . more masculine than feminine.

Example:Public Enemies
''micheal mann understands the power of a good title sequence and always commissions his own. for public enemies he wanted a font which evoked the depression era,so i got inspiration from publicity posters for roosevelts new deal intiative.it promoted economic relief after the 1929 wall street collapse. they are designed in a very constuctivist,soviet,communist style.my font is very solid,clearly masculine,immovable and it has some very specifically naive details,like the way the horizontal strokes are all slighlty too wide-we've have taken out the optical correction. if you look at the B' the holes in the middle are a little bit too small- they look like bullet holes-which is very apt''

This example will help my decision in being made for when it come to the size and colours and shape of our titles . so then we relate it to the point of out film as in the same way public enemies added small whole in there 'B' for bullets.

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