Fonts

There are basically two types of font :

• Serif fonts - This is generally more traditional and often slighty more formal than sans serif fonts. Such fonts as Times and Courier. A serif is the extra little detail at the end of each stroke of every letter.
  


• Sans serif fonts - This is generally more informal, more modern and more 'friendly'. Such fonts as Ariel and Comic Sans.
  

In my lesson, we looked at two types of fonts from different promotions.

The font for this promotion is masculine, it is in CAPITAL LETTERS, it is tall and it is bold. The font is patriarchal, as it is a war film. It echos a telegram as it is old fashion, more formal, and traditional. The font stands up straight like a soldier. The font used in the promotion is called PALATINO.

The font for this promotion is strong, bold and very heavy. It is all in CAPITAL LETTERS, tall and dominant and patriarchal. It is more simple, and more informal. It has a big impact like a punch, seeing as the film is about boxing. The font used in the promotion is called Franklln Gothic Heavy.

The font for this promotion is, all in CAPITAL LETTERS and, it is big so that the audience are able to see the film title. There is a difference between both words in the film title. 'MEAN', is more masculine, bold, thick and, harsh. 'GIRLS', is more feminine, it is not bold and it is more calm. When the audience look at the promotion, they will easily identify that it is a female dominated film, because of the colour of the writing (purple). I think this font is informal and, less traditional.

I think that the font of all of these promotions deliberately match the films. For example :

Pearl Harbor - war film and patroisim

Rocky - boxing film and patroisim

Mean Girls - Bitchy film and feminine